EntrepriseWorks has engaged Dr. Deana McDonagh, Professor of Industrial Design in the School of Art + Design at the University of Illinois, as a Designer-in-Residence. In this role, she assists University of Illinois inventors and entrepreneurs to incorporate empathic design and design thinking in their technology development to help improve user experiences and performance of products to meet customer needs. She is an Empathic Design Research Strategist who focuses on enhancing quality of life for all through more intuitive and meaningful products, leading to emotional sustainability. Her research concentrates on emotional user-product relationships and how empathy can bring the designer closer to users’ authentic need.

Specifically, McDonagh works with startup companies in EnterpriseWorks to further support transforming their inventions into innovations for wider impact. Support can include user research, initial form exploration, mood boards, brainstorming, field research, user evaluation and design strategy.

A recent article in Wired spoke of the need, “So instead of competing on technology, people are competing on design. And now everyone seems to be trying to out-design each other.”

EnterpriseWorks companies can receive assistance from our Designer-in-Residence at no charge.

Deana McDonagh

Deana is our dedicated Designer-in-Residence.

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