Caterva uses robust highly scalable technologies to track social media data, classify users, and provide advertisers and publishers the opportunity to target users based on real-time preferences. Caterva drives higher engagement on websites by automatically using algorithms to infer and learn what visitors want to see and share.
This company was founded by UIUC alumna Jennifer Kloc.
EnterpriseWorks Tenure: 2010-2013
News & Milestones
Caterva was acquired by Facebook.