Caterva has joined the growing Salesforce Marketing Cloud Insights ecosystem. Caterva Insights brings an instant snapshot of the topics social media users are most interested in to the Insights ecosystem, helping companies leverage the power of social to connect with customers, partners and employees in entirely new ways. Caterva uses machine learning, complex algorithms and massively scaled infrastructure to discern accurate information about interests and influence from social media users’ natural activity online. By delivering advanced social analytics to the Insights ecosystem, Caterva Insights transforms the jumble of social network activity into a reliable map of influence and interests to help customers target campaigns and promotions most effectively.
“Today’s leading brands recognize that social media is transforming the way they connect with customers on a global scale,” said Michael Lazerow, CMO of Salesforce Marketing Cloud, salesforce.com. “By leveraging the power of the Salesforce Marketing Cloud, partners such as Caterva are empowering companies to take advantage of this shift and turn insights from millions of conversations about their products, brand and industry into actions that strengthen customer relationships.”