Finalists announced for Startup World Cup: Agriculture and Food Regional
CHAMPAIGN, Ill. (February 26, 2025) – Today the University of Illinois Research Park, in partnership with Serra Ventures, gener8tor, and Pegasus Tech Ventures, announced the 10 startups selected as finalists in the inaugural Startup World Cup: Agriculture and Food Regional pitch competition. The Startup World Cup: Agriculture and Food Regional will take place as part of the 10th Annual AgTech Summit on March 6 in Champaign. The startups will present their business ideas and models to a judging panel of investors. The winner will move on to the Startup World Cup Finale in October, where it will have an opportunity to compete with other regional winners for a $1 million investment. This is the first time the Startup World Cup has included a regional round focused on agriculture and food technology. The following startups have been selected to compete at the Startup World Cup Agriculture and Food Regional: AGTECHLOGIC INC. — Developed Agtellio, an AI solution helping farms reduce chemical use by up to 90%, lowering costs and improving yields while providing actionable insights for asset efficiency. Cattle Care — Uses computer vision with existing security cameras to measure employee efficiency on dairy farms, enabling performance-based compensation and improving workforce productivity. EarthSense, Inc. — Creates AI-powered farming robots targeting labor shortages and rising costs, initially serving oil palm companies in Asia that manage over 10 million hectares. Re-Nuble — Converts vegetative food byproducts into biological fertilizers and peat replacements, helping commercial farms reduce costs and mitigate pathogen risks through lab-tested products. Vivid Machines — Offers tractor-mountable AI cameras providing real-time, per-plant fruit predictions, enabling precise tree-level decisions to increase fruit size and reduce labor costs. Earnest Agriculture — Produces Prairie Power, a probiotic seed coating that improves soil health, delivering a proven 6 percent yield increase for row crop farmers with measurable ROI. Oaken — Building asset management software to streamline farmland management and financing, automating payments, lease management, and relationship tracking. Good Agriculture — Provides AI-powered farm business management that automates back-office tasks, saving farmers 5-10 hours weekly while improving profitability. Integrated Dynamics, Inc. — Developing high-selectivity waste-to-value technology using synthetic biology and high-temperature microbes to convert organic waste into commodity chemicals. UfarmX — Africa’s largest farmer data and procurement platform connecting smallholder farmers to agribusinesses and financial institutions, eliminating middlemen and enhancing supply chain efficiency. About the AgTech Summit The AgTech Innovation Summit brings together leaders in industry, entrepreneurs, investors, and academics to address pressing agricultural challenges and explore emerging solutions. Hosted by the University of Illinois Research Park, 2025 marks the 10th edition of this annual event. AgTech is the fastest growing industry cluster in the Research Park, which has 120 companies across 19 buildings on the University of Illinois Urbana-Champaign campus. To learn more about the AgTech Summit, visit the Research Park website. About the Startup World Cup The Startup World Cup is a global series of startup competitions and conferences powered by Pegasus Tech Ventures. With over 100 regional events across 60+ countries, the competition culminates in a Grand Finale in Silicon Valley on October 17, 2025, where the top startups from each region will compete for a $1 million investment prize. For a complete list of regional events, visit: Startup World Cup. About Pegasus Tech Ventures Pegasus Tech Ventures is a leading global venture capital firm based in Silicon Valley, with over $2 billion in assets under management. Pegasus supports emerging technology companies worldwide by providing both intellectual and financial capital. They also offer a unique Venture Capital-as-a-Service (VCaaS) model for large corporations looking to partner with cutting-edge startups. Learn more at Pegasus Tech Ventures.
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