EnterpriseWorks Graduate Serionix Signs Deals with Lowe’s and Chewy

Categories : Community, EnterpriseWorks, Graduates, Partnerships & Acquisitions, Research Park
Posted on: February 27, 2024

Serionix, a graduate of the EnterpriseWorks incubator at Research Park, recently signed deals with major retailers Lowe’s and Chewy to sell its Colorfil air filters.

Serionix was founded by James Langer and Weihua Zheng, then University of Illinois graduate students, in 2011. During their tenure at EnterpriseWorks, they developed filtration technology initially designed for NASA.

In 2021, the company rebranded its product to focus on air filters for pet owners. The proprietary formula includes color-changing material that indicates when a filter has reached the end of its lifetime.

“The idea was to sell a product that would just create peace of mind for our customers,” Langer said. “One of the key benefits of the filters is their ability to capture and neutralize chemicals and particularly odor-causing chemicals in the air.”

Since graduating from the EnterpriseWorks incubator in 2019, Serionix has continued operating and manufacturing in Champaign, Illinois.

Buy Serionix’s Colorfil filters at Lowe’s and Chewy.

Learn more about Serionix and its retail contracts on the News-Gazette.