Decision-makers at Anheuser-Busch InBev see Big Data as a powerful tool in beer making.
That’s why the world’s largest brewer and user of malt barley is investing in an innovative analytics capability to improve the cost, efficiency and quality of its barley production while minimizing impacts to the environment.
Using agriculture software by Agrible Inc., AB InBev wants to provide farmers worldwide access to better data and predictive analytics on crop management and climate effects.
“We are the biggest user of malted barley, so it was up to us to make sure barley remains sustainable and competitive so farmers will want to continue growing it,” says Katie Hoard, global director of ag innovation for AB InBev.
“WE ARE THE BIGGEST USER OF MALTED BARLEY, SO IT WAS UP TO US TO MAKE SURE BARLEY REMAINS SUSTAINABLE AND COMPETITIVE SO FARMERS WILL WANT TO CONTINUE GROWING IT.”
AB InBev farmers will gain access to Agrible’s Morning Farm Report agriculture software, which helps growers detect disease threats earlier, improve logistics planning, monitor crops on all fields and improve quality.