HabiTerre makes $10m first close on its Series A, aims to become ‘the global standard’ for sustainability metrics
EnterpriseWorks startup HabiTerre completed an initial close of $10 million on its Series A funding round. Investments were led by investor John Deere, a major partner of the Research Park, conveying the potential impact the technology could have at scale. HabiTerre is the only company with the rights to commercialize technology developed by founder Kaiyu Guan. Guan, the company’s founder, is a professor in the Department of Natural Resources and Environmental Sciences at the University of Illinois Urbana-Champaign. The new investment will largely go towards scaling HabiTerre’s technology offering “to make it even more efficient for quality assurance and quality control” for more companies across the ag value chain. “We’ve executed a number of pilots and are working with a number of different commercial customers,” said HabiTerre CEO Nick Reinke. “We’re really getting clear on what the market needs from technology like ours.” HabiTerre is currently aiming to do another $3 million to $4 million as part of its Series A round and is actively looking for investors. HabiTerre is a deep science and technology company offering a holistic approach to farm productivity and resource use efficiency. It monitors, measures, and analyzes environmental impacts with the utmost scientific rigor to provide actionable insights for optimal management of land, nutrient, and water use. Learn more about HabiTerre’s investment milestones on LinkedIn or AgFunder News.
