DapUp has invented the first automated NIL ad platform, enabling businesses to launch athlete-driven marketing campaigns with the touch of a finger — just like Meta Ads. By automating campaign creation, contracts, deliverables, and ROI tracking, DapUp transforms NIL from a manual process into a streamlined, performance-based ad channel.

The platform integrates with tools like NIL GO to simplify compliance, making it easier for schools to manage and oversee NIL activity.

DapUp was founded by Ayden Owens-Delerme — a Paris Olympian, 4x NCAA Champion, and MBA graduate — with a mission to modernize athlete marketing and unlock opportunity for all sides of the NIL ecosystem.

https://dapup.co/