Partnerships & Acquisitions

EnterpriseWorks startup HabiTerre is playing a critical role in an important collaboration between industry leaders Arable and Shell to create a breakthrough in carbon management. The startup helps financial institutes, public agencies, and individual producers to quantify, manage, and reduce financial risks in the farming-related business. By commercializing technology made on campus, the green initiative aims to make an impact on mitigating the effects of climate change by enhancing carbon monitoring in agriculture. Together, the two companies are pooling university resources to develop technologies that will track and measure the carbon footprint of agricultural production, enabling farmers to reduce their emissions while improving their yields. HabiTerre CEO Nick Reinke says that the company “is proud to support this innovative project, which holds the exciting potential to advance sustainability worldwide.”   The company’s unique ecosystem of metering instruments, cloud-based analytics, and crop models are essential in creating a comprehensive understanding of the overall carbon cycle of agricultural production.  Habiterre’s tools allow Arable and Shell to more accurately measure and analyze the effects of changes to carbon models, such as composting, cover crops, irrigation, and fertilization, to determine how to best reduce emissions. The Intergovernmental Panel on Climate Change suggests that up to 10 gigatons of CO2 need to be removed from the atmosphere annually in order to reach global emissions reduction targets, up to half of which could be captured by leveraging agriculture. HabiTerre’s technology plays a key role in this approach, enabling Arable and Shell to pursue their ambitious carbon reduction initiative and foster the unlocking of potential benefits across the global agricultural industry.  Read the full article on the Arable website.