EarthSense wins Startup World Cup: Agriculture and Food Regional competition
CHAMPAIGN, IL. (March 06, 2025)—A distinguished panel of investors named EarthSense the winner of the inaugural Startup World Cup: Agriculture and Food Regional pitch competition, earning the Champaign-based startup the opportunity to compete for a $1 million investment at the Startup World Cup finale in October. The regional, held at the 10th Annual AgTech Summit in Champaign, was hosted by the University of Illinois Research Park in partnership with Serra Ventures, gener8tor, and Pegasus Tech Ventures. “This is a huge endorsement of all the impressive work the EarthSense team has been doing, and the amazing pull we’re seeing for our agricultural sustainability solutions from all parts of the world,” said EarthSense CEO Chinmay Soman, who delivered the winning pitch. Champaign-based EarthSense, an EnterpriseWorks incubator startup graduate with operations at the University of Illinois Research Park, develops AI-powered farming robots and farming-as-a-service solutions to address labor shortages, rising costs, and climate challenges. It has sales in North America, Southeast Asia, and South America. The Startup World Cup is a global pitch competition that brings together innovative startups across various industries. EarthSense will travel to the Startup World Cup finale in Silicon Valley, thanks to expenses paid courtesy of Serra Ventures. This year marks the first time the Startup World Cup has included a regional focused exclusively on agriculture and food technology. Ten startups from seven states—Arizona, California, Indiana, Delaware, Illinois, New York, and Georgia—competed in the event, presenting their startups to a panel of distinguished investors. Judges included: Karin O’Connor — Venture Partner at Serra Ventures Alex Russomagno — Senior Manager at AGCO Ventures Henry Heitzer — Director at Earth Foundry Nancy Sullivan — CEO & Managing Director at Illinois Ventures Derick Jiwan — Innovation & Business Development Manager at WinField United EarthSense integrates robotics and machine learning to improve agricultural efficiency and sustainability. TerraSentia, an autonomous agricultural robot, enhances field data collection with accurate, cost-effective, and high-speed under-canopy plant trait analysis, providing actionable insights for crop breeders and agronomists. The startup has expanded globally while remaining firmly rooted in the Research Park ecosystem. About the AgTech Summit The AgTech Innovation Summit brings together leaders in agricultural technology, entrepreneurship, investment, and academia to address pressing agricultural challenges and explore emerging solutions. This interactive conference hosted by the University of Illinois Research Park features dynamic panel discussions, keynote presentations, and valuable networking opportunities. To learn more about the 10th Annual AgTech Innovation Summit, visit the Research Park website. About the Startup World Cup The Startup World Cup is a global series of startup competitions and conferences powered by Pegasus Tech Ventures. With over 100 regional events across 60+ countries, the competition culminates in a Grand Finale in Silicon Valley on October 17, 2025, where the top startups from each region will compete for a $1 million investment prize. For a complete list of regional events, visit: Startup World Cup. About Pegasus Tech Ventures Pegasus Tech Ventures is a leading global venture capital firm based in Silicon Valley, with over $2 billion in assets under management. Pegasus supports emerging technology companies worldwide by providing both intellectual and financial capital. They also offer a unique Venture Capital-as-a-Service (VCaaS) model for large corporations looking to partner with cutting-edge startups. Learn more at Pegasus Tech Ventures.
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