TellTail Honored with 2019 Edwin Moore Family Agriculture Innovation Prize

Categories : EnterpriseWorks, Recognition & Awards
Posted on: March 5, 2019

TellTail Receives 2019 Edwin Moore Family Agriculture Innovation Prize 

Prize honors University of Illinois entrepreneurs pioneering new agricultural technologies 

Champaign, IL — TellTail, a startup that uses predictive and forecast algorithm technology to improve the management of pig production systems, is the recipient of the 2019 Edwin Moore Family Agriculture Innovation Prize. The award, generously funded by University of Illinois alumni and their families, rewards University of Illinois entrepreneurs focusing on agricultural innovations.

Members of the Moore family presented the award to TellTail co-founders Angela Green-Miller, Andy Miller, and Chris Harbourt during the Agriculture Technology Innovation Summit on March 6 in Champaign.

TellTail’s primary goal is to improve pig management in a way that reduces mortality, encourages desirable production traits, and increases profitability of production facilities. Its technology directly addresses its customer’s desire to produce more pork with fewer resources; its algorithms improve efficiency as well as animal welfare.

The team who developed TellTail’s includes Green-Miller, an associate professor of Agricultural and Biological Engineering at the University of Illinois Urbana-Champaign. The company just moved into its own office at EnterpriseWorks, the technology incubator in the Research Park.

The Edwin Moore Agriculture Innovation Fund was established in 2016 with a generous gift to EnterpriseWorks, the University of Illinois at Urbana-Champaign’s technology incubator. Its goal is to encourage startup companies engaged in development of new innovative technologies that may lead to increased productivity and/or efficiency in farming, or to create new agricultural opportunities, including new processes, new crops, and new food production systems.

Previous winners include EarthSense (2018) and Soil Diagnostics (2017).

In addition to the prize given at the AgTech Innovation Summit, a second Edwin Moore Agriculture Innovation Fund award is at stake as part of the Cozad New Venture Competition, the university’s signature competition for student startups. It will be awarded in April.

The award honors the legacy of Edwin E. Moore (1924), who graduated from the University of Illinois College of Agriculture and began farming in Will County. Throughout his agricultural career, he and wife, Iva, used innovative farming practices for both crop production and livestock management. Two of their four children became farmers, Edwin and Thomas (1953, College of Agriculture), and continued use of innovative farm practices. Subsequent generations of Edwin Moore’s family have continued to pursue farming and ag related careers capturing the same innovative spirit.

For more information on TellTail, visit its website HERE.