Brunswick I-Jet Lab Showcases Innovative Technology at Consumer Electronics Show

The Brunswick I-Jet Lab made significant contributions to Brunswick’s booth at the Consumer Electronics Show (CES) on January 9-12, 2024 in Las Vegas, Nevada, showcasing its “Marina of the Future” concept.

At the conference, Brunswick Corporation delivered its vision of the future of boating, integrating technology and product experiences. “We focused more on autonomy and electrification this year,” said Brunswick CEO, David Foulkes. Brunswick’s popular boating simulator “was created largely by our team at the University of Illinois,” said Foulkes. “This year, they have made some really great enhancements. The renderings are more lifelike…The overall presentation is positively striking. Once you get to a certain scale of visual imagery, your body reacts to it viscerally…You really think you’re out there, so the simulator makes quite an impression.”

UIUC Junior and Brunswick intern Charlie Du was included in the I-Jet representatives attending this event: “It’s being able to showcase all of the hard work that we put in with the simulator…and being able to be a part of something I’ve worked on since I was a small child.”

Du was honored as the Most Outstanding Undergraduate Intern at the 2023 Intern Awards Ceremony in the Research Park.

This isn’t the first time I-Jet students have helped Brunswick make a splash at CES: Brunswick interns also attended the 2020 show, and a Venture Beat article discussed I-Jet’s partnership with developing the helm of the future at the 2023 Consumer Electronics Show.

Read more about Brunswick I-Jet Lab’s involvement in the 2024 CES show on the WCIA website or BoatTest.