Granular Acquired by DuPont in Efforts to Help Farmers Run More Profitable Businesses

August 9, 2017: DuPont, a world-renowned science and engineering company that focuses on agriculture and nutrition, advanced materials, and bio-based industrials, has aquired Granular, a San Francisco agriculture software company that has its regional headquarters at the University of Illinois Research Park. 

The purpose behind this aquirement is primarily to accelerate the digital agriculture strategy, which will lead to farmers running more profitable businesses. Since being founded in 2014, Granular has made its mark on the agriculture industry as a company that makes it easier for farmers to manage a large farm and use pinpointed data to make calculated and accurate business decisions. In addition, Granular operates AcreValue.com, which is currently the leading digital marketplace for farmland real estate. 

Sid Gorham, Granular’s co-founder and CEO, will continue as the the leader of Granular, as well as the new leader for Digital Agriculture for DuPont. This will include responsibility for Encirca services, which is DuPont’s agronomic software business. 

This aquisition will connect growers, analytics, and public and private data, which will enhance Granular and DuPont’s mutual dream of a more digitally connected and sustainable agriculture industry. James C. Collins, DuPont’s Executive Vice President, said “This aquistion is an important component of our commitment to leading and shaping the agtech market.” 

Delivering more value to growers throughout the world is a vision that has been shared by Granular and DuPont, even before aquistion. “We started Granular to make an big impact on the business of farming” said Sid Gorhman.  “I am confident that as a part of DuPont we will make a bigger impact even faster. Dupont shares our vision for using technology to help farms improve their dollar yield, not just their bushel yield. We are excited to pursue that vision together.” 

Granular will continue to maintain its office in the Research Park. 

To read the full press release, click here.