Introducing Brunswick Corporation’s Boating Intelligence Design Lab

Brunswick’s Research Park innovation center is now known as the Brunswick Boating Intelligence Design Lab (BI DesignLab).

The company is enhancing its ACES (Autonomous, Connected, Electrified, and Shared) strategy with the announcement of Boating Intelligence™, a comprehensive initiative to incorporate AI features into its products. The newly named Boating Intelligence Design Lab (BI DesignLab), under the direction of Jeff Reifsnyder, is refocusing its programs on developing Brunswick’s AI talent and capabilities, as well as supporting Brunswick’s product development teams as they incorporate AI into Brunswick’s next generation of products.

“We see an opportunity to embed AI functionality as one focus for our next phase of advanced technology and feature development, creating an opportunity for boats to evolve from an experiential product to an experiential partner,” said Brunswick Corporation CEO Dave Foulkes. BI DesignLab has already supported the development of Brunswick’s autonomous docking technology, AI-powered virtual agents, smart assistance, and more.

Brunswick’s Research Park innovation center opened in 2017 as the Brunswick I-Jet Lab. It moved into its first permanent residence in the Research Park, 1904 S. First St, on December 11, 2017, where the company stayed for four years. By 2021, the Brunswick BI DesignLab had tripled in size and moved to a new facility at 1907 S. Fourth St. to accelerate support of the company’s ACES strategy and use technology to enhance the recreational boating experience.

Read the full press release on Global News Wire.