The Office of the Vice President for Research has engaged Dr. Deana McDonagh, Chair of the Industrial Design Program in the School of Art + Design at the University of Illinois and Beckman Institute, as a new Designer-in-Residence. In this role, she will be assisting University of Illinois inventors and entrepreneurs to incorporate product design in their technology development to help improve user experiences and performance of products to meet customer needs. Prior to joining the University of Illinois she received her PhD in User-Centred Design at Loughborough University in the UK. She is an Empathic Design Research Strategist who focuses on enhancing quality of life for all through more intuitive and meaningful products, leading to emotional sustainability. Her research concentrates on emotional user-product relationships and how empathy can bring the designer closer to users’ authentic need. She has completed consumer product design for industrial clients in her extensive experience with new product development. A recent article in Wired spoke of the need, “So instead of competing on technology, people are competing on design. And now everyone seems to be trying to out-design each other.” If you are interested in working with Deana to help your new product or user experience, please complete this request for assistance.