COUNTRY Financial DigitaLab Grand Opening | November 3, 2017

COUNTRY Financial is investing in student research with an eye on the technological needs of the future. The insurance and financial services company opened a digital innovation lab in the Research Park at the University of Illinois at Urbana-Champaign this fall. The DigitaLab has been established by the COUNTRY Financial Information Technology Services (ITS) Department to develop and innovate digital projects, with an emphasis on mobile app development. “With a top-five ranked engineering and computer science program, the U of I is a perfect partner as we grow our digital skills and reach out to new talent,” said Kurt Bock, Chief Executive Officer at COUNTRY Financial. The University of Illinois Research Park, which connects private industry with faculty researchers and students, has more than 110 resident companies including leading corporations and deep-tech startups. “COUNTRY Financial’s interests match many strengths of our campus, from agriculture to finance to computing,” said University of Illinois at Urbana-Champaign chancellor Robert Jones. “The new DigitaLab will provide even more experiential learning opportunities for our students.”