Oso Technologies was founded in 2011 by five University of Illinois at Urbana-Champaign engineering graduate students. CEO Eduardo Torrealba’s wife, who was having trouble keeping a basil plant alive due to improper watering, inspired the idea for their first product. The three co-founders built a prototype and moved into the EnterpriseWorks Incubator in 2012. Oso Technologies uses low power sensing and cloud computing to create affordable and user-friendly technology. Their first product, PlantLink, makes gardening easier than ever before by notifying users when a plant's water level and moisture are low.
Later in 2012, they received seed funding from IllinoisVENTURES and were provided with capital from angel investors. After a yearlong Kickstarter campaign that raised $100,000, Oso Technologies was able to hire more employees. The company is now working to develop a commercial product for the agricultural market.
Oso Technologies was awarded the Student Startup Award at the 2013 Innovation Celebration which recognizes an organization formed by student within the past three years whose demonstrated success is a result of entrepreneurial talent, creativity and energy, and whose future success is indicated by its current path.
This case study is provided by OVPR.